Artist

The Archies

bubblegum pop classic canadian rock rock-and-roll

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Most '60s bubblegum groups were faceless studio concoctions, made up of hired professionals and given nominal group identities after the fact. The Archies made no pretense of being a real band in the first place -- their music, including the smash hit "Sugar, Sugar," was "performed" by the animated TV cartoon characters spun off from Archie comics. In reality, of course, they were a studio concoction made up of hired professionals (most notably lead singer Ron Dante), but in this case, they weren't technically faceless.

The Archies were created by promoter Don Kirshner, who was coming off a major success as the creator of the Monkees. In late 1967, Kirshner was hired as music supervisor for CBS' new Saturday morning cartoon The Archie Show, which was to feature a new original song every week. He immediately brought on producer Jeff Barry, who with Ellie Greenwich had formed one of the preeminent songwriting teams of the girl-group era (Greenwich also sang on several Archies records). Kirshner's original choice for lead singer was Kenny Karen, but Barry brought in Ron Dante, an experienced session singer who'd fronted the Detergents' novelty parody "Leader of the Laundromat"; Dante had met Barry at a Neil Diamond session, and had previously cut promos for Kirshner. Dante won the job, and Barry hired Jeannie Thomas as the group's female vocalist. When the TV show debuted, it was a hit, and the first Archies single, nearly made the Top 20 in late 1968.

thearchies@europe.com

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