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ARD matthews, the iconic South African singer-songwriter and frontman of Just Jinjer, returns with his most personal and cinematic body of work yet, As It Should Be. Written, produced, and performed entirely by ARD, the ten-track album is an unapologetic celebration of love, personal expansion, and triumph. Each song is paired with its own home-cooked music video, directed and edited by his fiancée and creative partner Tanya Van Graan, forming a continuous story that rolls out exclusively on YouTube throughout November 2025 before the full album arrives on all streaming platforms on 28 November 2025. Honest, raw, and full of self-acceptance, As It Should Be offers a refreshing alternative to the artificial sound dominating modern music, standing proudly as a real, human work of art.
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