Sister Deborah

Sister Deborah is an Afropop celebrity known mostly for her international hit “Uncle Obama” which set Ghana's record for fastest-growing viral song and got her interviewed on CNN primetime. The new generation knows her for her "It's nice to be nice!" verse on the viral global pride anthem “Wo Fie”.

Sister Deborah always creates a media buzz with her releases because she has mastered harnessing cultural trends and presenting her honest views on them publicly. Her single “Ghana Jollof”, got featured on the BBC, the Guardian UK, The Fader, and NPR. Her music video for her viral hit “Kakalika Love'' had the longest lasting social media challenge in Ghana (2018).

She reaches millions daily, with 3.2M (Instagram), 1.2M (X), 800K (Facebook), 500K (Snapchat) and 450K (TikTok) followers. This is mainly attributed to her presentation, originality, fashion sense, and advocacy.

As an influencer, Sister Deborah has worked with corporate brands such as Vodafone, Samsung, Tecno, Bruhm, Kit Kat, Femfresh, Closeup, Google, Nescafe, Martell, Tonaton ‘Campaign on Autism Awareness’, MAC Cosmetics, Yves Rocher, Verna Mineral Water ‘Changing Lives Campaign’, Voltic Water ‘Recycling campaign’, and is the first woman brand ambassador for Fanyogo Ghana.

Also an environmental guardian, Sister Deborah aka Sister Derby aka The African Mermaid advocates for a world free of plastic pollution and inspires her Dolphins (fans) to refuse, reduce, reuse, repurpose, and keep their surroundings clean.