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Although he was born in London, singer Ayoola Ogundeyi, Jr. -- who goes by the stage name Ayo Jay -- was raised in Lagos, Nigeria and his musical expressions channel as much from West African pop as from Western R&B and rap. Citing heroes like <a href="spotify:artist:23zg3TcAtWQy7J6upgbUnj">Usher</a>, <a href="spotify:artist:0z4gvV4rjIZ9wHck67ucSV">Akon</a>, and Nigerian artist <a href="spotify:artist:2n4DcAtRMvfyRX3ljeC8Kp">2face Idibia</a>, Jay began singing at a young age, though it wasn't until after he'd attended college in the U.S. that he began to consider music as a possible career. In 2011 he began reaching out to a handful of producers to help bring his songs to life, and within a couple of years he'd signed a deal with <a href="spotify:search:label%3A%22One+Nation+Entertainment%22">One Nation Entertainment</a> and began releasing singles. Among his early singles was a bright, catchy standout called "Your Number," which he later re-recorded with rapper <a href="spotify:artist:6PXS4YHDkKvl1wkIl4V8DL">Fetty Wap</a> in 2015. Additional singles like "Gbadun" and "Ibadi Yen" arrived in 2016 as Jay prepared his debut album. ~ Timothy Monger, Rovi
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